Sturgis to Milwaukee, WI – Home of Harley-Davidson
[7 Days / 6 Nights – August 9 – August 15, 2021]

Love the Harley-Davidson lifestyle? Ride to Live and Live to Ride? Start with us in Sturgis and ride with us to Milwaukee, Wisconsin. We’ll spend 2 nights in the Sturgis area riding the Black Hills and participating in the Biker Belles Celebration, and if you’ve never been to Sturgis and want to experience the best of it without any of the drama, then this is your opportunity. After the Biler Belles, we’ll continue riding to Milwaukee, home of Harley-Davidson.

We’ll be welcomed in Milwaukee by the Motor Company, with free tours of the Harley-Davidson Museum for our group and DEMO RIDES right here in Milwaukee. At the end of time together Harley-Davidson will be hosting a spectacular party at MOTOR for us, right at the heart of the Harley-Davidson complex. You can party heartily on your final day with us because we’ve got transportation for you between the hotel and the party.

Relax, enjoy, meet others, and join the ladies’ motorcycle ride celebration of the year in Harley-Davidson style.


  • Sturgis Motorcycle Rally – 81st Anniversary
  • Sturgis Buffalo Chip Biker Belles Group Ride
  • Sturgis Buffalo Chip Biker Belles Celebration
  • Riding the Black Hills
  • Needles Highway
  • Mt. Rushmore
  • Devil’s Tower
  • Harley-Davidson Museum Tours
  • Harley-Davidson Demo Rides
  • Harley-Davidson Party at MOTOR
Night Date Start Stay In Miles
1 Monday, August 9, 2021 ***** STURGIS arrival
2 Tuesday, August 10, 2021 STURGIS STURGIS 100
3 Wednesday, August 11, 2021 Sturgis Murdo, SD 326
4 Thursday, August 12, 2021 Murdo, SD Mankato, MN 364
5 Friday, August 13, 2021 Mankato, MN Milwaukee, WI 359
6 Saturday, August 14, 2021 Milwaukee, WI Milwaukee, WI *****
7 Sunday, August 15, 2021 Milwaukee, WI Ride Home *****

*This itinerary is subject to change.

Chose Your Registration Type

Fully-Guided Registration

Fully-Guided Registration: Ride, Relax, Enjoy!

A ‘done for you’ touring/vacation experience with nothing to do but show up and ride! We’ve got all the logistics covered and will handle all the details and any travel hassles that come up.

Fully-Guided Registration – What’s Included:

  • Event Fees
  • Harley-Davidson Museum Tours
  • Harley-Davidson Demo Rides
  • Harley-Davidson Party at MOTOR
  • Accommodations (All hotel rooms)
  • All Breakfasts and Dinners (Except rest day dinners in Sturgis and Yellowstone)
  • Professional Ride Guides who lead you and smooth over any and all obstacles – many are MSF instructors
  • Breakdown Assistance and Pickup
  • Daily Route Briefing with Route Leaders
  • Logistical Support
  • Chase Vehicle Support (We carry your luggage so you only have to ride with layers, a camera, and a bottle of water!)
  • Automatic Check-in at hotels (keys waiting for you)
  • Free Parking
  • Dinner with the main group
  • Free entry to all event activities
  • Roommate matching service
  • Centennial Ride Keepsake
  • Special Surprises exclusively for Fully-Guided Riders

Fully-Guided Registration – What’s NOT Included:

Gas, tips, tolls, incidentals at the hotels, alcoholic beverages, dinners on the rest days, National Parks entry fees and single rooms. Note that the Women’s Motorcycle Conference is NOT included and you will have to register separately for that event on Eventbrite.

Your registration fee includes a $50 donation to Final Salute, Inc., our event charity that supports homeless women veterans.

Single Room = +$1,295

Register as Fully-Guided

Self-Guided Registration

Self-Guided Registration: The DIY Pay-As-You-Go Option

If you register as a self-guided rider, then you are completely connected to us yet totally independent…you’ll pay an event fee to participate, then pick and choose what you want to participate in. This way you only pay for what you’re interested in – not the whole shebang.

After you register, we’ll send you a form on which you can let us know what nights you’ll be with us and your billing details, and we’ll send your booking details directly to our hotels (thereby saving you having to call all 11 hotels). They’ll charge you directly for any deposits and fees and you’re responsible for any changes to your reservations. (Note that because we are in some big cities with lots of events going on at the same time as ours you may have to pay a deposit well in advance – our contract with each hotel is different.) We’ve tried our best to negotiate breakfasts to be included in your discounted room rates, but there will be some hotels where we did not (like those $38 breakfast buffets at big-city hotels) so you can make that choice on your own.

Once you’re registered you’ll be able to find your own roommate (if you want one to help reduce costs) in our closed Facebook Group for Centennial Ride riders.

Self-Guided Registration – What’s Included:

  • Event Fee
  • Harley-Davidson Museum Tours
  • Harley-Davidson Demo Rides
  • Harley-Davidson Party at MOTOR
  • Hotel Room Reservations (so you don’t have to call all 21 hotels)
  • Route Information
  • Information on and access to any and all “free” events we’ve negotiated along the way
  • Some lunches at dealerships or partner venues along the way
  • Some evening happy hours we’ve negotiated for the entire group
  • Daily Briefings (if desired)
  • Route Book
  • Goodie Bag
  • Centennial Ride Keepsakes

Self-Guided Registration – What’s NOT Included:

  • Sturgis Biker Belles Registration
  • Women’s Motorcycle Conference
  • Professional Ride Guides who lead you and smooth over obstacles (most are MSF instructors)
  • Chase Vehicle Support
  • Roommate matching service
  • Tips
  • Incidentals at the hotels
  • Accommodations (Hotel rooms)
  • Meals (some breakfasts are included)
  • Breakdown Assistance and Pickup (we strongly suggest you purchase your own)
  • Logistical Support (You carry all your own luggage and schlep it inside the hotel)
  • Automatic Check-in at hotels (keys ready and waiting for will need to check-in and pay yourself)
  • Parking
  • Any event activities
  • Gas
  • Tolls
  • Alcoholic beverages
  • Museum entry fees
  • National Park entry fees

Your registration fee includes a $50 donation to Final Salute, Inc., our event charity that supports homeless women veterans.


(As a self-guided rider you will need to register for the Biker Belles Celebration directly with them if you want to participate.)

Register as Self-Guided

Do you have more questions you need answered before you can register? Be sure to check out our Event FAQ. Still confused? Email after reading the Event FAQ and we’ll get you sorted out!

Be sure to sign up for email updates because we’ll be adding more experiences and new ways to join and that’s where we’ll announce our live Q&A call-in sessions.